Updated
Postgale vs Blotato
Blotato is agent infrastructure for social media marketing: one API and a hosted MCP server with 35 tools for 9 networks, AI visuals and video, an inbox for Instagram and Facebook comments and DMs, and official n8n and Make nodes, from $29 a month. Its pages describe no approval step, no team roles and no audit trail. Postgale is built around control of the agent: approval a person sets per workspace, account, key or app, which the agent’s key cannot approve, a queue for replies and DMs as well as posts, and an audit log. Blotato covers X, LinkedIn, YouTube and Pinterest, makes content as well as publishing it, and publishes its prices.
What is the difference between Postgale and Blotato?
Postgale is the secure layer for AI agents on social media. Agents publish through its REST API and MCP server; a person decides where approval applies, and every write is recorded in an audit log.
Blotato calls itself “agent infrastructure for social media marketing”: one API and MCP server for 9 platforms, plus tools that make the content, such as infographic, carousel and slideshow templates and AI video with voiceover. AI credits are spent only on images and video; writing, scheduling, publishing and API calls are free. Its MCP server is hosted at mcp.blotato.com, and its MCP FAQ says “your AI host, not Blotato, prompts for per-tool permission”.
Postgale vs Blotato side by side
As of October 2026. Blotato facts come only from Blotato’s own pages, linked under Sources.
| Postgale | Blotato | |
|---|---|---|
| MCP server | Hosted at postgale.com/mcp (Streamable HTTP); 70 tools, each annotated as read-only, write or destructive | Hosted at mcp.blotato.com, remote only; 35 tools for accounts, posts, the schedule, analytics, comments, DMs, DM automations, visuals and uploads |
| Agent authentication | OAuth 2.1 sign-in, so ChatGPT, claude.ai, Claude Desktop, Claude Code, Cursor and VS Code connect with the URL alone; or an API key as a bearer header (n8n, OpenClaw, Hermes Agent, your own agent). Sign-in tokens work on the MCP server only; the REST API uses API keys | OAuth for Claude.ai, Claude Desktop, Claude Code and Claude Cowork; every other client sends an API key header. API and MCP access come with paid plans, not the free trial |
| Automation tools | n8n through its HTTP Request and MCP Client Tool nodes; no dedicated node | Official n8n and Make nodes; no official Zapier app |
| Platforms | Instagram, Facebook Pages, Threads, TikTok, Bluesky and Mastodon; WhatsApp Business messaging. X, Telegram and Discord are coming soon, as are Reddit and ads | X, LinkedIn (profiles and company Pages), Facebook, Instagram, TikTok, YouTube, Threads, Bluesky and Pinterest |
| Comments and DMs | Comments on Instagram, Facebook and Threads (reply, hide, delete); DMs on Instagram, Messenger and WhatsApp, with messaging-window checks | One inbox for comments and DMs from Instagram accounts and Facebook Pages; agents can reply to comments, send DMs and run keyword-triggered DM automations; other networks are not supported; kept up to 45 days |
| Human approval | Set by a person in the dashboard per workspace, account, API key or signed-in app. Posts wait as pending approval; comment replies and moderation, DMs, WhatsApp sends and edits to live posts are queued for a person. Approving is dashboard-only: the key the agent holds cannot approve its own work | Not described on the pages checked; per-tool permission prompts come from the AI client |
| Team access and audit log | Every write through the API or MCP is recorded in the workspace audit log with the key or app that made it; webhooks signed with HMAC-SHA256 | One user per account; its help center says there are “no separate teammate logins, roles, or audit trail”; a developer log shows each API request and response |
| Token custody | Account owners sign in on the platform’s own page; platform tokens are encrypted with AES-256-GCM and never returned by the API. The agent holds only a Postgale key (stored as a SHA-256 hash, shown once) or a 1-hour sign-in token, both revocable | Accounts connect through each platform’s own sign-in; Blotato manages the OAuth tokens, including refreshes; how they are stored is not described on the pages checked |
| Pricing | Not published yet (early access; write to [email protected]) | Starter $29/month (20 accounts), Creator $97 (40), Agency $499; about 17% less yearly; 7-day trial with a card, which excludes the API and MCP |
When should you pick Blotato, and when Postgale?
Pick Blotato if the agent should also make the content: carousels, infographics, slideshows and AI video with voiceover, published to X, LinkedIn, YouTube and Pinterest as well as the networks Postgale covers. Also if you want official n8n and Make nodes, published prices with no per-post fees, or DM automations on Instagram and Facebook.
Pick Postgale if the agent itself is the user: if a person, not the agent, must decide what needs approval and the agent cannot switch it off; if replies, comment moderation and direct messages should wait in the same queue as posts; and if you want an audit log of every agent action from day one. Postgale also gives each teammate their own login and covers WhatsApp Business and Mastodon.
How was this comparison made?
Every statement about the other product comes from that vendor’s own public pages as they read in October 2026 (checked on 23 October 2026), linked at the end of the page. Where those pages do not say something, this page does not guess. Statements about Postgale come from its source code and documentation. Prices and limits change; check the vendor’s page before deciding.
Common questions
For agents that must work under human approval on Instagram, Facebook, Threads, TikTok, WhatsApp, Bluesky and Mastodon, yes. Blotato covers more networks and makes visuals and video; Postgale adds approval set by people, a queue for replies and DMs, team logins and an audit log.
Its pages describe none. Its MCP FAQ says the AI client, not Blotato, prompts for per-tool permission, and its help center says there are no separate teammate logins, roles or audit trail.
Yes. Blotato’s is at mcp.blotato.com with 35 tools, OAuth for Claude clients and an API key for the rest. Postgale’s is at postgale.com/mcp with 70 annotated tools and OAuth sign-in or an API key for any client.
Blotato publishes plans from $29 a month for 20 accounts. Postgale has not published prices yet; ask [email protected].
Vendor facts checked on 23 October 2026. Tell us if something changed: [email protected].